Serà Make it Rain el proper Flappy Bird?

Will Make it Rain be the next Flappy Bird?

The addictive free-to-play game racks up $50,000 a day for its developer and is contender for most addictive app of the year

theguardian.com, Thursday 22 May 2014

Make It Rain app
Make it Rain has rocketed up the App Store charts and is racking in $50,000 a day for the developers. Do we have another Flappy Birds on our hands?

A free game where you simply swipe the screen to make money that can only be spent within the game doesn’t sound all that riveting. But, surprisingly, it is – and Make it Rain could easily be the next Flappy Bird, a true viral phenomenon.

The free-to-play game for Apple’s iPhone and Android tasks the player with making money. Happily, this doesn’t involve a zero-hours contract stacking shelves. You start by simply swiping the screen, making it “rain” pound notes. Generate enough cash and you can start to invest your money, perhaps in something innocuous such as a lemonade stand – or throw caution to the wind and buy a corrupt politician.

And it’s addictive. Power begets power, money generates more money and for developer Space Inch it’s generating great wads of real money, to the tune of $50,000 a day from advertising and small in-app purchases.

Brilliant mechanics

Flappy Bird was often quoted as generating $50,000 a day for developer Dong Nguyen before it was pulled from the App Store.

The success of a mobile game like this hinges on simplicity and brilliant mechanics – something the Bird game got right – and it seems that a layer of humorous complexity could be the secret to Make it Rain’s success. (…)

The game was created for $10,000 and the developers spent an additional $1,000 in marketing, which has led to the game downloaded over 220,000 times a day, racing up the apps charts, according to Joshua Segall co-founder Space Inch, talking to VentureBeat.

That could be something to do with the fact that users can double their rate of earning if they share the game with friends or on Facebook, but the developer puts it down to the fact that the game is a hit with people in their 20s, and at least in the US, they’re talking about it and playing it in groups, leading more and more to download it via word of mouth.

Small beginnings leading to a viral explosion sounds rather familiar. Even if this isn’t the next Flappy Bird, it’s certainly a contender for most addictive game of the year, at the very least.

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