Jack White offers up 3D, virtual reality live shows in the palm of your hand
Death and Taxes, Joel Freimark Dec 10, 2014
Ever the innovator, Jack White has come up with a new way to engage his fans with his music: 3D videos. Working with Jaunt and Google, he announced today that three live songs are now available to be viewed “in stunning cinematic virtual reality” after building a DIY 3D viewer for your Android-based phone.
Using the Google Cardboard VR app, along with the a few physical purchases, fans can place their phone inside the cardboard face-piece and with the lenses arranged correctly, check out a handful of live performances that White recorded on his most recent tour. Thus far, White’s performance of “Freedom At 21” and “Ball and Biscuit” at The Bleacher Theater at Fenway Park and “Dead Leaves and the Dirty Ground” at Red Rocks Amphitheatre in Morrison, CO. are currently available in the system.
While it may seem like quite a bit of work for 3D viewing, as you’ll need to buy the cardboard cutout, lenses, and some Velcro along with the app, it’s hard not to give White credit for coming up with a different way for fans to experience music. Earlier this year, White released a wildly tricked-out edition of his “Lazaretto” record, along with doing a stage-to-vinyl released on Record Store Day, which has been dubbed “The World’s Fastest Record.”
But there is further payoff for music fans who wish to do this small arts and crafts project, as Paul McCartney and a number of movie projects have given Jaunt content that can also be used with the Google Cardboard VR app.
Sadly, iOS users are currently left out of the party, as the system only works with Android phones, and many older phones do not have the proper system requirements for the app. However, if you’ve got the right hardware and a love for Jack White or cool ideas, run, don’t walk to the Google Play store now!
Also, if you’re in Nashville, head down to Third Man Records and if you’re one of the first 75 Android users to purchase the ULTRA version of “Lazaretto,” they’ll give you a FREE Google Cardboard VR headset.
Check out the preview: