How many artists know what their label is being paid by streaming services?
Music Ally. May 19th, 2014 by Stuart Dredge
On Friday, they published the results for a wider audience. Among the headline findings: 50% of respondents said they knew how much they were being paid by Spotify, but none knew how much from Deezer, Rdio, YouTube or Vevo.
33% knew what their label gets paid from streams of their music, and only a third of those artists think they’re getting a fair cut of those royalties.
What IS a fair cut though? It’s a very topical issue at the moment, with David Byrne having lobbied for a 50/50 split between label and artist earlier this year, even as Beggars Group – an early proponent of exactly that – was revealing plans to lower the artist percentage now that streaming is 40% of its digital revenues.
The CMU survey found that half of artist respondents thought 50/50 was a fair split, while another third suggested between 30% and 50% (as compared to the 15% that many have been getting in the past).
Artists complaining about streaming tend to make easy headlines, but if there’s a theme to this survey, it’s one of pragmatism. 50% think streaming royalties being paid by the digital services are too low, but 25% think they’re ok for now, even if they should increase in the future.
100% of them said they think streaming will become the primary way people will consume music in the next 10 years. We suspect the 80% that want on-demand streaming services to be licensed through a collective system like radio (in the UK) will be disappointed, but we hope this isn’t the last such piece of research into digitally-engaged artists’ opinions.